Research shows digital gift cards are today’s favorite gifts

While those receiving gifts prefer digital cards, givers hesitate to select them. Here’s why you shouldn’t be.

Gift-giving has always been a reflection of societal norms, cultural practices and individual preferences. Over the years, factors such as convenience, personalization and tech innovations have influenced how people give and receive gifts. However, one thing remains the same: People want to provide loved ones with gifts that will be appreciated and valued.

While traditional handmade gifts continue to hold their charm, the digital age has ushered in a new era of convenience in gift-giving. With a simple mobile device or computer and an internet connection, a world of shopping options is at your fingertips. Sure, physical gift cards have been part of our lives for over thirty years, but digital gift cards, despite being relatively new, have rapidly demonstrated numerous advantages. They offer the freedom to choose how and when to use the gift, making them a practical and versatile option.

According to a 2023 study by Farnoush Reshadi and Julian Givi, recipients not only appreciate the practicality of digital gift cards but also value the freedom and choice they offer. However, givers often hesitate, feeling that digital cards lack the personal touch and effort associated with physical ones. The study, however, shows that gift givers are more inclined to choose digital gift cards when they imagine themselves as the recipients and when “there was an occasion that altered their perceptions of gifting norms,” such as the COVID-19 pandemic. This feedback from recipients should reassure givers about the value and appreciation of digital gift cards.

With the significant increase in digital purchases in the post-COVID era, digital gift cards have emerged as a popular and well-received gift option. They are thoughtful and practical gifts for various occasions, allowing recipients to use them at their convenience and based on their specific needs. 

Gifting a BitJem, for example, allows you to introduce your loved one to crypto, or perhaps it’s a considerate present for the tech enthusiast in your life. BitJem is versatile and stands out as unique and modern, likely to be remembered and appreciated for its novelty and benefits.